If you're a beauty enthusiast, Sephora is a treasure trove filled with renowned brands and cult favorites. However, there are numerous hidden gems nestled among the shelves that often go unnoticed. Here are 10 hidden gems at Sephora you absolutely need to try:

1. Sephora Collection Brightening Eye Cream: A lightweight eye cream that reduces the appearance of puffiness and dark circles.
2. Dr. Jart+ Cica Pearls: These pearls help to soothe irritated skin and improve overall texture, making it a must-have for sensitive skin.
3. Laneige Lip Sleeping Mask: Although somewhat popular, this nourishing lip mask deserves more love for its intensive hydration and delightful flavors.
4. Fenty Beauty Pro Filt'r Instant Retouch Primer: This primer smooths skin and increases the longevity of makeup, making it a favorite among makeup lovers.

Exploring Sephora's lesser-known items can elevate your beauty routine to new heights. Here are 5 more hidden gems at Sephora worth picking up:

6. Play! by Sephora Perfume Sampler: An excellent way to discover new fragrances without committing to a full bottle.
7. First Aid Beauty Ultra Repair Cream: A rich moisturizer packed with healing properties, perfect for dry or irritated skin.
8. Becca Cosmetics Shimmering Skin Perfector: This liquid highlighter provides a stunning glow that complements all skin tones.
9. Benefit Cosmetics They're Real! Lengthening Mascara: This mascara separates and lengthens for beautifully defined lashes.
10. Too Faced Hangover Replenishing Face Primer: Ideal for hydration, this primer revitalizes tired skin, ensuring a smooth base for makeup.

The Sephora Loyalty Program is designed to reward beauty enthusiasts with exclusive perks and benefits. By signing up, you can start earning points on every purchase, which can be redeemed for deluxe samples, discounts, and limited-edition products. The program has three tiers: Beauty Insider, VIB (Very Important Beauty), and VIB Rouge, each offering increasingly valuable rewards. To maximize your benefits, it's essential to understand the points system and how you can progress through these tiers effectively.

To get the most out of your Sephora Loyalty membership, consider utilizing the following strategies:

1. Track Your Spending: Keep an eye on your total expenditures to ensure you're moving up the tier system.
2. Participate in Events: Join Sephora’s exclusive events and promotions, which often provide bonus points.
3. Engage with the Community: Follow Sephora on social media and subscribe to their newsletters for sneak peeks and special offers.

Shopping at Sephora can be a delightful experience, but without a solid strategy, you might find yourself overpaying for your favorite beauty products. One of the best insider tips is to always sign up for Sephora's Beauty Insider Program. This free program rewards you with points for every purchase, which can be redeemed for exclusive products and perks. Additionally, keep an eye on seasonal sales and special promotions. The Sephora app often features flash sales and deals that can help you snag your desired items at a lower price, ensuring you get the most bang for your buck.

Another way to score great deals at Sephora is to utilize their return policy to your advantage. If you purchase a product that doesn’t live up to your expectations, take advantage of their generous return policy to try new things without the fear of wasting money. Also, consider checking for multi-buy discounts or gift sets, which typically offer more value for your dollar compared to purchasing items individually. Finally, don’t forget to follow Sephora on social media and subscribe to their newsletters for exclusive offers and announcements of upcoming sales that could save you significant amounts.