Sephora is a treasure trove of beauty products, yet some gems are often overlooked. In the ever-expanding beauty aisle, it's easy to miss out on underrated products that can transform your skincare and makeup routine. Here are the top 10 underrated products at Sephora you need to try:

1. Laneige Lip Sleeping Mask: This cult-favorite overnight treatment works wonders for dry lips, leaving them plump and hydrated by morning.
2. Too Faced Better Than Sex Mascara: While it's a well-known name, many still don’t realize its unmatched volumizing power.
3. Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment: Perfect for tackling redness, this cream adapts to your skin tone and calms irritation.
4. OUAI Leave-In Conditioner: This multitasking product not only detangles but also protects your hair from heat damage.
5. Sephora Collection Cream Lip Stain: A long-lasting lip product that delivers intense color without drying out your lips.
6. Fresh Seaberry Skin Nutrition Booster: This ultra-nourishing oil can rejuvenate your skin, providing a radiant, youthful glow.
7. Milk Makeup Hydro Grip Primer: Known for its unique gel-like texture, this primer grips makeup effortlessly while keeping your skin hydrated.
8. Belif The True Cream Aqua Bomb: An instant burst of hydration, this gel-cream delivers essential moisture without a greasy feel.
9. Charlotte Tilbury Airbrush Flawless Setting Spray: It locks in makeup while giving you a natural, lasting finish.
10. Fenty Beauty Gloss Bomb: A universally flattering gloss that enhances the natural lip color while providing hydration.

When it comes to beauty shopping, Sephora's exclusive brands offer a treasure trove of products that often fly under the radar. While many shoppers flock to well-known names, a wealth of high-quality and innovative items from Sephora's own labels are waiting to be discovered. From Fenty Beauty to Pat McGrath Labs, many of these exclusive brands are designed with diverse beauty needs in mind, boasting unique formulations and cutting-edge technology. In this guide, we’ll explore why you should pay more attention to these gems and how they can elevate your beauty routine.

Not only do Sephora's exclusive brands provide access to trendy and effective products, but they also reflect the latest in cosmetic innovation. Consider trying out some of the top picks from these lines, which include:

1. Sephora Collection: Known for its affordability and quality.
2. Summer Fridays: A cult-favorite for skincare enthusiasts.
3. Melt Cosmetics: Ideal for those who love vibrant colors and bold looks.

By incorporating these brands into your beauty arsenal, you not only support unique creators but also enhance your own personal style with products that stand out. Don’t miss out on what could become your new holy grail items!

When it comes to scoring discounts at Sephora, being a member of their Beauty Insider program is undoubtedly one of the best-kept secrets. This free loyalty program offers tiers that reward customers for their purchases, allowing them to accumulate points that can be redeemed for various rewards, including exclusive discounts. Additionally, Sephora frequently sends out personalized birthday gifts and offers during special holidays, making it an excellent opportunity for savvy shoppers to snag products at a fraction of the price.

Another secret lies in utilizing the Sephora app and website during sales events. They often host seasonal sales where you can find popular items at reduced prices. Moreover, keep an eye on their clearance section, as it features items up to 50% off. Signing up for their newsletters is also beneficial, as subscribers receive notifications about flash sales and exclusive promotions that aren’t widely advertised. By combining these strategies, you can uncover hidden discounts and maximize your beauty budget at Sephora.